Everyone wants new customers and for their business to grow. But if that means expanding into new international markets, the prospect can be a daunting one.
How can you minimise the risks? How do you navigate your way through all the red tape? And how do you find the time and money to investigate overseas markets, while still running your business? That’s where we can help.
We have a dedicated team of experts with real life experience in many industry sectors and international markets. So whether we’re assessing your export potential or advising on export to specific regions, all the help you need is here.
Commercial staff from the British Embassies, Consulates and High Commissions around the world make regular visits to the UK to brief British companies on the latest developments in their relevant markets and sectors.
These officers are employed by the British government to facilitate trade and two-way investment and are made up of British nationals and locally engaged citizens. The latter are recruited for their private sector knowledge and experience. Officers provide information, advice and assistance to small and medium sized exporters by:
- informing them about the market and its potential
- advising on local trading practices and difficulties
- encouraging suitable new exporters to enter the market
- resolving any specific problems of individual exporters
Neat Concepts Ltd
Neat Concepts Ltd is a unique business, manufacturing bendy MDF and other panel products at the best quality and the lowest achievable cost in the world. When the business was started in 1995 they were the only manufacturer of this type of product in the UK.
In 1998 the company’s chairman Philip Brading, decided despite strong competition from two German companies that he would expand into Europe. After successfully exporting to some of the European Markets he needed help with researching the remaining target markets. So he contacted Business Link who directed him to Trade Partners UK and their specialised ‘Export’ programmes.
With the help and advice of Geoff Bird, a Business Link expert in Export trade, Philip decided to take advantage of a ‘Export Explorer’ trip to Portugal. Expert market research was provided for the company by the Embassy was able to provide a network of contacts for Philip to approach. Successful negotiations lead to Philip appointing Viacaima, the biggest building products distributor in Portugal, to become Neat Concepts Ltd’s soul distributor in the country– a huge coup for the company!
After various successes in other European export countries Philip decided that it was time to test the USA market. He again contacted Geoff Bird for assistance who recommended that he take part in the Export USA programme.‘Export USA’ has three major elements to make up this concise and successful initiative. The business is provided with a detailed market overview by the commercial section of the US Embassy, a three day marketing course is provided which is specifically tailored to help the business understand American marketing concepts, and they are also provided with the advice and support of a coach and mentor in the shape of the appointed Business Adviser.
With the help of Trade Partners UK and Business Link, Neat Concepts Ltd now has 13 distributors of their product on the East Coast. Philip is still concentrating on increasing his market share all over America and is currently in the second stage of preparing detailed market research to help him develop and ‘grow especially on the West Coast’.
Neat Concepts Ltd now export to France, Spain, Portugal, Belgium, The Netherlands, Italy, Denmark, Norway, Sweden, Finland, Ireland and the USA. This successful exporting resume has been built over the last three years. Philip is now looking forward to working with Business Link and Trade Partners UK to develop links with China, Japan, Poland and Canada. Watch this space……!